Tag: differentiation

While it can be challenging to differentiate travel startups & travel apps from a customer viewpoint (the most important of viewpoints at the end of the day since they are paying all the bills so say), it's an essential step in identifying, attracting, and retaining hyper-niche customers. By focusing on ...

As a traveler or even as somebody from the travel industry, have you ever struggled to differentiate between two different travel app offerings? Perhaps you've found yourself comparing two travel apps, or two different travel software-as-a-service (SaaS) providers (expense reporting services, trip itinerary aggregators..), and felt like they were virtually ...