Tag: differentiation

While it can be challenging to differentiate travel startups & travel apps from a customer viewpoint (the most important of viewpoints at the end of the day since they are paying all the bills so say), it's an essential step in identifying, attracting, and retaining hyper-niche customers. By focusing on unique value propositions, user-centric design, excellent customer support, continuous innovation, and unique strategic data sets, travel startups and travel apps can set themselves apart from competitors and communicate their unique strengths to customers.

As a traveler or even as somebody from the travel industry, have you ever struggled to differentiate between two different travel app offerings? Perhaps you've found yourself comparing two travel apps, or two different travel software-as-a-service (SaaS) providers (expense reporting services, trip itinerary aggregators..), and felt like they were virtually indistinguishable from one another. This can be very frustrating for somebody within the travel industry so you can imagine how it would be for consumers, especially when they're trying to make an informed decision about which service to choose within a narrow band of time and interest.